Women-Focused Auto Sales and Service - A Growth Opportunity
While reading the Detroit News recently, I came across the following article: "Women-Focused Auto Shop a Reaction to Disdainful Mechanics." The article confirmed that at least some portion of the...
View ArticleAutomotive News World Congress 2012 Recap
For the second straight year, I had the opportunity to attend the Automotive News World Congress. This event provides attendees with an opportunity to hear the current state of the automotive industry...
View Article"Heels & Wheels" Puts Women in the Driver’s Seat
My business associate, Marc Bland, has provided insightful blogs on the female automotive market over the last several months. During the holiday break, I came across coverage of this topic that peaked...
View ArticleClik here to view.
The Automotive Zero Moment of Truth
There is no denying the fact that the internet has changed the shopping process for consumers as they're influenced by online search, display advertising, social media and online reviews to more easily...
View ArticleClik here to view.
Congratulations 2012 Polk Inventory Efficiency Award Winners!
It was my pleasure to co-present the Polk Inventory Efficiency Awards last night at the Global Automotive Aftermarket Symposium (GAAS) along with my colleague, Mark Seng. We honored two outstanding...
View ArticleClik here to view.
Asian Automotive Advertising Excellence Celebrated at 3AF Marketing Summit
The Venetian Resort in Las Vegas served as host to the 3AF (Asian American Advertising Federation) The 2012 Annual Asian Marketing Summit on May 16-17. The goal of the annual summit was to share...
View ArticleClik here to view.
The Accord: The Heart and Soul of Honda
It's difficult to overstate the importance of the Accord to the Honda franchise. The Accord is to Honda as the F-Series is to Ford, the Caravan is to Dodge, and the 3-Series is to BMW. The Accord is...
View ArticleClik here to view.
Threats to Upsell Opportunities in the Automotive Aftermarket
I rely on some form of a "mileage countdown" system when tracking the time to change the oil in my car. Whether it's an electronic display on my dashboard or a sticker in the upper lefthand corner of...
View ArticleAutos in 2013 and Beyond - Industry Trends to Watch
Many of you may be returning to work this week after an extended vacation around the holiday season. Welcome back! I'll keep this blog short and informative. It's 2013 and the world didn't end last...
View ArticleClik here to view.
Main Markets in South America Face Protectionism Wave
South America is a very diverse continent. Brazil, its main country, forbids diesel passenger cars and speaks Portuguese, but is surrounded by Spanish speaking countries. French Guiana still belongs...
View ArticleClik here to view.
Toyota Lessons Not To Follow
As Toyota announced it has regained the global sales crown, it makes me think of how the Japanese OEM has wasted its chances in the world's fourth largest market. Not everyone is aware that Toyota...
View ArticleClik here to view.
August 2013: A Terrific Automotive Sales Month, Particularly for the Japanese
August U.S. new car and light truck sales were not merely good — they were extraordinary. Consider the following: U.S. customers purchased 1,503,151 new cars and light trucks in August, the highest...
View ArticleMaking Global Product Management Easier for the Automotive Aftermarket Industry
For those of you like me who have been in the automotive aftermarket industry for a number of years, you understand the common challenge that all of us have been facing for over a decade – how do you...
View ArticleClik here to view.
Which Vehicles Topped Google's Search in Brazil?
When Google released its Zeitgeist 2013, a compilation of the most googled terms of the year, the Hyundai HB20 reached the top spot for the Brazilian automotive industry. It was followed by the...
View ArticleClik here to view.
Are Brands Important?
In “Twilight of the Brands” in the February 17/24 issue of “The New Yorker,” James Surowiecki discusses the challenges facing brands in today’s information-rich U.S. economy. Surowiecki focuses on...
View Article
